You’ve probably Googled your business at least once, only to find it buried on page 10 (or worse, not at all).
It’s frustrating, right? You know your business is amazing, but if customers can’t find you online, it’s like having a storefront in the middle of nowhere.
The good news? You don’t need to be a tech wizard or hire a full-time marketing team to fix this. With a few SEO basics, you can start showing up where it matters—right in front of your ideal customers. And don’t worry, I’m not going to drown you in jargon or overwhelm you with a 20-step process. Let’s keep it simple, actionable, and effective.
What’s SEO, and Why Should You Care?
SEO (Search Engine Optimization) is just a fancy way of saying, “making your website easy to find on Google.” It’s about helping search engines understand what your business does so they can recommend you to the right people. Think of it like this: if Google is a librarian, SEO is how you make sure your book (your website) gets placed on the right shelf, with a big, bold label.
For small businesses, SEO is a game-changer. It’s not just about ranking higher—it’s about attracting the right customers, the ones who are already searching for what you offer. And the best part? Once you set it up, it works for you 24/7.
3 Simple SEO Fixes You Can Do Right Now
Here’s the insider scoop: you don’t need to overhaul your entire website to start seeing results. These three steps are quick, practical, and perfect for busy business owners like you.
1. Nail Your Keywords (Without Overthinking It)
Keywords are the words people type into Google when they’re looking for something. For example, if you’re a plumber in Austin, your keywords might be “emergency plumber Austin” or “affordable plumbing services near me.”
What to do:
- Think like your customer. What would they search for to find you?
- Use free tools like Google Keyword Planner or Ubersuggest to find relevant keywords.
- Sprinkle these keywords naturally throughout your website—especially in your homepage, service pages, and blog posts.
Pro tip: Don’t stuff your content with keywords. Google’s smarter than that. Just write for humans, and the algorithms will follow.
2. Create Content That Answers Questions
Google loves websites that provide value. If your content answers common questions or solves problems, you’re more likely to rank higher.
What to do:
- Start a blog (or update your existing one) with posts that address your customers’ pain points. For example, “5 Signs You Need a New Roof” for a roofing company or “How to Choose the Right Tax Accountant” for a financial advisor.
- Use your keywords in the title and headings, but keep it conversational.
Pro tip: Repurpose your content! Turn blog posts into social media posts, videos, or email newsletters. One piece of content can work harder for you in multiple ways.
3. Optimize Your Google Business Profile
If you’re a local business, this is non-negotiable. Your Google Business Profile (formerly Google My Business) is how you show up in local searches and Google Maps.
What to do:
- Claim your profile (it’s free!) and fill it out completely—business name, address, phone number, website, hours, and photos.
- Encourage happy customers to leave reviews. The more positive reviews you have, the better you’ll rank.
Pro tip: Use keywords in your business description, but keep it natural. For example, “We’re a family-owned bakery in Chicago specializing in custom wedding cakes and gluten-free desserts.”
What If You Don’t Have Time for This?
I get it. You’re running a business, not a marketing agency. If the thought of optimizing keywords or writing blog posts makes your head spin, you’re not alone. That’s where we come in.
At Onepixit, we specialize in done-for-you SEO solutions tailored to small businesses. We’ll handle the technical stuff, create content that converts, and make sure your website is working as hard as you are.
Your Next Step
Ready to stop being invisible online? Start by doing one thing today—whether it’s claiming your Google Business Profile or brainstorming a few blog post ideas. And if you’d rather hand it off to the experts, let’s talk.
Click here to schedule a free consultation and let’s get your business the visibility it deserves. Because you shouldn’t have to be a tech genius to show up in search results—you just need the right partner.
Let’s make Google work for you.
P.S. Still not sure where to start? email us here. We’re here to help, no strings attached